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It is important to set out goals that one will achieve with a marketing strategy on Instagram. Brand goals can include increasing followers, increases sales, and increased interactions.
Much more can be achieved by a brand when they have a clear marketing goal because they are able to focus on their strategy and the direction they want to go. Brands and individuals can have different marketing goals when it comes to Instagram marketing.
Communication is important when it comes to Instagram marketing and this can be achieved by a two-way communication portal. One can appeal to the masses through giving good responses on the comments followers share on Instagram.
Followers who buy from brands usually have a level of trust in the brand and this can be established through a communication portal. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
Another strategy one can use is to carry out contests and give out prizes. Contests can be used to bring in more followers to your Instagram page because you can make some of the requirements for the competition to include bringing in extra followers.
Photos which are appealing can be shared and this will grow your audience and capture those who already follow you. The right hashtags and appealing photos can get your brand discovered quickly and widely. Make your hashtags relevant to your brand so that you can get long-term followers and increase your leads.
Brands and individuals should focus on quality content rather than quantity which may not be as effective as quality. Brands and individuals should choose their timing properly when they post their content.
Scheduling your posts at the time when followers are on Instagram is convenient for a brand because they can create the posts earlier but deliver them at the right time. An analysis of the best time to post in the daytime and in the course of the week can help a brand or individual utilize those times to post their content.
Brands can use their analytics and insights of the Instagram pages to come up with better marketing strategies that will generate a larger following. The only way to know whether a marketing campaign is working is to set up a timeframe to measure the results and improve where necessary.
Targeted marketing can be used by brands for those who like similar products. Flexibility is key for a brand when they carry out their Instagram marketing because they may find that some strategies work and some don’t.